If you are interested in maximizing your customer conversions on eBay, you should check out the eBay Workshop I did earlier this week on "Building Buyer Trust to Increase Sales". Obviously, I talk a bit about buySAFE, but there are a number of other things that I recommend as well. Give it a read when you get a few extra minutes. Many of the concepts I shared can be leveraged on your eCommerce site as well.
If you are an online merchant and you aren’t focusing on maximizing buyer trust, you are leaving a lot of money on the table. I refer to these lost dollars as the Trust Discount, and I detail the concept in my buySAFE white paper, "Turning the Risk Discount into a Trust Premium".
One last thought on the eBay Workshop, I want to thank Julie Milleson, buySAFE’s employee #3 and up-and-coming marketing guru, for all of her help. She actually did most of the work to make the eBay Workshop successful. Thank you Julie.