Building Buyer Trust to Increase Sales on eBay

If you are interested in maximizing your customer conversions on eBay, you should check out the eBay Workshop I did earlier this week on "Building Buyer Trust to Increase Sales".  Obviously, I talk a bit about buySAFE, but there are a number of other things that I recommend as well.  Give it a read when you get a few extra minutes.  Many of the concepts I shared can be leveraged on your eCommerce site as well.

If you are an online merchant and you aren’t focusing on maximizing buyer trust, you are leaving a lot of money on the table.  I refer to these lost dollars as the Trust Discount, and I detail the concept in my buySAFE white paper, "Turning the Risk Discount into a Trust Premium".

One last thought on the eBay Workshop, I want to thank Julie Milleson, buySAFE’s employee #3 and up-and-coming marketing guru, for all of her help.  She actually did most of the work to make the eBay Workshop successful.  Thank you Julie.

Related Posts:
"Tune in to buySAFE’s eBay Workshop tomorrow" – buySAFE blog

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