“Opportunities and Threats of Online Auctions” – An Interesting Case Study

I ran across a case study this morning that discusses the opportunities and threats of online auctions, and it specifically focuses on the online auction site, eBid.   

The author is Khurram Memon of DeMontfort University.  I believe that as you continue to wrap your head around what is currently happening with the eBay marketplace and what you can expect with other eCommerce channels in the future, this will be an interesting case study for you to read.

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