Last week, I had the opportunity to speak to a few hundred business school students at the Robert H. Smith School of Business, University of Maryland. Michael Beveridge, buySAFE’s VP of Business Intelligence, joined me in speaking at the invitation of Professors Guodong (Gordon) Gao, Peter Weiss, and Mingfeng Lin. The students had previously read "buySAFE – Creating and Profiting From the Bonded Seller Advantage", a case study on buySAFE authored by Wharton professor, Dr. Eric Clemons. Here is the presentation that Michael and I shared with the students… "eMarket for Lemons – The Economics of an Evolving eCommerce Marketplace".
As always, it was a terrific experience for me. The students were extremely prepared, and they had definitely done their homework on buySAFE, information asymmetry, and the ecommerce marketplace in general. If you ever want to get an excellent sense of how well your marketing efforts are working or how well you are educating the market about your solution, I highly recommend inviting a couple hundred college students to study your product or service and let them give you feedback. I loved it!