Daily Roundup for 2008-04-08

  • Is it just me or has Google gone into overdrive? As a professional full-time online marketer I have to keep my mind firmly placed on what Google is doing. As much as I try not to because Google has probably driven more people around the bend than Chrysler and Mercedes-Benz put together. Like any professional marketer, I monitor my numerous keywords on a daily basis – especially my major targeted keyword phrases that bring in the most sales and subscribers. For years now, I have had top rankings in Google for my chosen phrases; they move up and down, but mostly they don’t leave the first page.
  • Recognizing that it is not much fun to watch movies on a tiny cell phone, a number of companies are racing to develop gadgets that project what’s playing on the small screen onto walls, table cloths and other handy surfaces. ”Pico projectors” that are small enough to carry around in a shirt pocket are expected on the market later this year. Eventually, the technology will be tiny enough to be built into phones and portable media players, the companies say.

  • Who is TheFunded.com founder “Ted”? Valleywag tried to reveal his secret identity and Inc Magazine also compiled a suspect list consisting of Blogger-founder Evan Williams, Weblogs-founder Jason Calacanis, Gawker Media-founder Nick Denton and Digg-founder Kevin Rose. However, after nine months of anonimity and wild speculations about his identity “Ted” finally revealed himself in a carefully staged outing with Wired Magazine as Adeo Ressi.
  • The online behavior of a small but growing number of computer users in the United States is monitored by their Internet service providers, who have access to every click and keystroke that comes down the line. The companies harvest the stream of data for clues to a person’s interests, making money from advertisers who use the information to target their online pitches. The practice represents a significant expansion in the ability to track a household’s Web use because it taps into Internet connections, and critics liken it to a phone company listening in on conversations.
  • Money lost in Internet-related crimes hit a new high last year, topping about $240 million, according to a government report showing increases in scams involving pets, check-cashing schemes and online dating. The number of reported Internet scams dropped slightly from previous years, but the total lost jumped $40 million, according to the report released Thursday by the FBI and the National White Collar Crime Center.
  • It’s a real problem keeping all the files you need available and up-to-date on multiple computers in multiple locations, whether they are key business documents or just favorite photos or songs. Adding to the problem is the increasingly common use of smart phones as little laptops, and the growing mixed use of Windows machines and Apple Macintoshes, which use different programs. Now, there’s a new service called SugarSync that keeps your files replicated and synchronized across all your computers, whether they are Windows PCs or Macs. It even offers limited file synchronization on certain smart phones.
  • It wasn’t a hoax or revenge that cost a Southern Oregon man many of his belongings when people responded to a Craigslist posting and nearly emptied his rural home, officers say: It was a pair of thieves covering their tracks. Jackson County sheriff’s deputies arrested a Medford couple Monday and said the two stole horse saddles and other items from Robert Salisbury’s home. Then, deputies said, the couple tried to cover up their theft by posting a notice on the Web site Craigslist that said Salisbury had to leave the state and his belongings were free for the taking.

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