Twitter's been the toast of TV news programs, daytime talk shows, magazine editors and newspaper reporters. But what's all that chatter worth?
According to news-monitoring service VMS, a cool $48 million over the past 30 days. (That's half of what Microsoft plans to spend marketing its biggest product launch of the year, Bing.)
Twitter received almost 3 billion impressions — 2.73 billion, to be exact — in the past month, a time period that doesn't even include the frenzied weeks in April in which Oprah and Ellen weighed in on the micro-blogging service. TV contributed to 57% of the PR value, newspapers 37% and magazines 5%. Incidentally, Fox News bested CNN in terms of total PR value delivered by its Twitter mentions, although CNN dropped the name more often.