links for 2009-08-19

  • Continuing its effort to differentiate its online applications from Microsoft Office though collaborative capabilities, Google (NSDQ: GOOG) on Tuesday made it possible to share calendars, documents, and sites among Google Groups members.
    Google has been courting business users in an attempt to get them to switch from desktop productivity apps to Google Apps. Lightweight sharing, without the complexities of software like Microsoft (NSDQ: MSFT) SharePoint, has been one of the major selling points of Google Apps.
    (tags: Google groups)
  • Forty percent of the messages on Twitter are "pointless babble" along the lines of "I am eating a sandwich now," according to a study conducted by a US market research firm.
    Pear Analytics, based in San Antonio, Texas, said that it randomly sampled 2,000 messages from the public stream of Twitter and separated them into six categories.
    The categories were: news, spam, self-promotion, pointless babble, conversational and pass-along value.
    Pear said "pointless babble" accounted for 811 "tweets" or 40.55 percent of the total number of messages sampled.
    Conversational messages — defined by Pear as tweets that go back and forth between users or try to engage followers in conversation — accounted for 751 messages or 37.55 percent.
    Pear said tweets with "pass-along value" — messages that are being "re-tweeted" or passed on by users to their followers — accounted for 174 messages or 8.70 percent.
    (tags: Twitter)

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