links for 2009-10-06

  • They don’t have expense accounts — or even their own income, but tweens (ages 8 to 12) are perhaps the hottest new target for U.S. cell phone operators, CNET and Forbes reported Wednesday.
    Both stories noted that 46% of U.S. tweens use cellphones, but only 26% own them, according to Nielsen Mobile.
    Instead, tweens are more likely to borrow their parents’ phones — when they go out with friends or take short trips. The borrowing typically starts at age eight-and-a-half; by age 10 or 11, many tweens have their own phones, according to Nielsen.
  • During an average week, a recruiter reviews countless resumes, responds to hundreds of e-mails, conducts phone screens, video interviews and in-person interviews — all to find one perfect candidate match. The sheer volume of work has been exacerbated by high unemployment and a down economy. As a result, many recruiters are casting a smaller net, relying on sources like social media, employee referrals and Boolean search to attract a smaller, more qualified set of candidates.
    For job seekers, this means a change in job-search approach. Rather than the "find a job" mentality, job seekers must focus on being found. Recruiters are holding the proverbial glass slipper — looking for the perfect match to open positions. Are social media and web tools the digital fairy godmother that introduces you? Here are ways to make it easier for a recruiter to discover you:

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