Having kids changes your life. It may also change your feelings about online marketing, according to the “What Women Want Consumer Survey” by Prospectiv.
More moms than women without children said they did not mind seeing online discounts and coupons for products that interested them, and moms were less likely to report skipping over such offers. Mothers also reported trusting online coupons more than female Internet users without children.
When asked what they would like to see in marketing e-mails, 45% of moms said they wanted information relevant to their lifestyle, and another 21% said they wanted to see “anything they send me.” Women without children were much pickier: 35% did not want any information at all, while 30% were interested in messages pertaining to their lifestyle.