links for 2009-10-23

  • What Zappos.com did for shoes, Diapers.com is seeking to do for all manner of baby products.
    Red Bank, N.J.-based Diapers.com, which just raised $30 million in funding from several venture firms, is known for its over-the-top focus on customer service.
    Owned by Quidsi Inc., Diapers.com provides free shipping and delivers overnight to two-thirds of the country if an order is received before 6pm; the rest of the country gets orders within two days. The company also has a no-questions-asked return policy with free shipping on returns.
    “We empower our reps to take care of the customer at really any cost,” said Marc Lore, co-founder and chief executive of the company. “If we don’t have something in stock we’ll point to a competitor that does. We do just about anything to insure customers have a good experience with the Web site.”
  • Last week we started the blog series (written by Roger Glovsky), How to Wind Down Your Company. The response and comments were great! Keep them coming. This week we tackle the hardest problem of all: deciding when to shut down your company.
    It is not easy an easy decision, especially for entrepreneurs. Starting a company is about creating a vision, persuading others to believe in the vision, turning an idea into reality, and pursuing a dream. The last thing an entrepreneur wants to do is to shut down his or her dream.
    So, how do you make the decision to shut down your company? When do you decide to shut down your company? The short answer is: When the company has no other alternatives.
    What are the alternatives?

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