Here we are again. The hype leading up to a new mobile device is reaching a fever pitch. Motorola's Droid sounds, looks, and by some accounts, is impressive. As such, everyone's favorite superlative is being thrown out there once again: "iPhone killer." Of course, we've heard this before ? maybe a dozen times. The BlackBerry Storm was the iPhone killer, the Palm Pre was the iPhone killer, the G2, etc. Not only does the iPhone still survive, it thrives. Why?
The answer is easy, but requires some explanation. Fundamentally, the problem with most iPhone killers is that they're not actually trying to kill the iPhone. They, as devices, may think they are, but most of them are playing a different game because of the OSes they run, and the companies behind them. One way to think about it is to compare smartphones and more precisely, their OSes, to religion (which we've done before). This is especially apt since the nickname for the iPhone is the "Jesus Phone."