links for 2009-11-26

  • If you walk into a company-owned cell phone store to sign up for a contract, what are you worth?
    Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think it's easy to figure on more than $2000 in lifetime value.
    If you ran a business where a customer represented an additional $2,000 in profit, how would you staff? How long would you make someone wait? If staff costs $25 an hour, how long would that extra person take to pay off?
    (tags: marketing)

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