My folks stayed at my condo in Boulder the last few nights with me so I was inspired this morning to write a quick post in the Letters to my Dad series that I’m writing with my father (he’s calling his posts “Father and Son.”)
In my dad’s last post, Father and Son #3, he wrote about our overthrow of the administrative regime in my high school at the start of my senior year when they botched the AP course schedule because of a “computer glitch.” He calls it a “lesson in leadership and self reliance” and tells a great story of how we (him and I) quickly mobilized about 60 parents and students in 24 hours to get together, proposed a solution to the problem, presented the case the superintendent and principal, and then fixed the problem. We all got to take more than one AP class (even though school was over for me my senior year at lunch time since there were no other classes to take) and I even wore a tux to prom.
In a gambit to extend beyond SSL certificates, VeriSign introduces the Trust Seal today. The trust mark service seeks to increase confidence, traffic, and transactions for sites that do not require SSL certifications, including sites that outsource shopping cart or payment functions and do not collect sensitive personal information. Though not designed specifically for small and midmarket companies, VeriSign's Fran Rosch, Senior Vice President Authentication, says that SMBs are the most likely customers for the new service. He says, "Based on our market segmentation research, we expect the initial adopters to be smaller companies that use shared payment [services] for their e-commerce, but we also expect interest from non-profit companies, professional services such as legal and medical practices, and franchises."