links for 2010-04-05

  • USAA, a financial services company that has always been tops in customer service, is now demonstrating leadership in social media. One of USAA’s first fore’s in social media was the launch of Bazaarvoice Ratings and Reviews product on USAA.com. Last week I caught up with Tom Vaughn, Director of Social Media at USAA to get his perspective. In the short video, Tom shares what he has learned one year later with rating and reviews, plus advice for other companies embarking on similar path. Tom mentions the “authentic voice” -members and prospects wanting to hear and learn from other members; not just USAA corporate or sales. As a result from offering ratings and reviews, over 15,000 incremental applications for products and policies were started (in the first year).
    (tags: marketing)
  • Automattic (the developers behind WordPress) have released VaultPress and it may just amount to the best security and backup solution for WordPress available.

    According to the formal announcement from Matt Mullenweg, "The vision of VaultPress is to ensure that blogs and sites under its care are always completely secure, regardless of what happens. Today, this means every bit of content will be safe, from plugins and themes to the smallest comment or post revision, with WordPress-aware, real-time, multi-cloud backups. This is some of the most advanced technology I’ve seen interact with WordPress."

    Keep in mind that this is much more than just a plugin to create backups. The product aims to guard your site again dangerous and fraudulent activity through real-time and continuous monitoring – even updating fixes automatically. Interested users can sign up for VaultPress in private beta.

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