links for 2010-06-18

  • A hesitant Supreme Court waded cautiously into a question that arises daily in workplaces and offices across the country: whether employers have the right to look over the shoulders of workers who use company computers and cellphones for personal communication.
    In the first ruling of its kind, the justices said they do, as long as there is a "legitimate work-related purpose" to monitor them. But the court said it would proceed cautiously in deciding how far an employer can go in searching the "electronic sphere" that has become an inescapable part of the modern workplace.
  • As a preview for Word of Mouth Supergenius on July 20 in New York, our Andy Sernovitz sat down with Zappos’ Tony Hsieh to share previews of their upcoming keynotes for the “How to be Great at Word of Mouth Marketing” conference. A few big ideas from their discussion:
    1> Create instant conversation with delightful surprises
    2> Earn love with personal connections
    3> Hire people that want to create love and happiness
    4> Check out the live interview with Tony Hsieh and Andy Sernovitz
    (tags: wom zappos)

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