The currency of the startup and venture capital community is conviction. Startups are born out of the conviction to leave a job and start a company that most people think will never get a customer. They are built on the conviction of talent to join a startup, which has little or no traction, purely based on the promise of the future. In our case at Founder Collective, our conviction is challenged every day as we decide when to take the leap and put our capital and energy behind the vision of an entrepreneur, which wants to change the world, but is at the starting gate. Given this daily challenge, I spend lots of time thinking about where conviction comes from and how founders can convince others to share their level of conviction.