The Kindle Fire is the tablet you need at the price you'll be willing to pay. The $199 device comes packed with content and features that are arguably better than what's available on the iPad, and at a fraction of the price. Wow.
Crucially, Amazon's powerful content library is already familiar and useful—many people already have dozens of Kindle books, for example. And Amazon has sneakily set its Prime members up with memberships that allow them to instantly stream thousands of movies and TV shows.
The device is light, can be held in one hand, and has a beautiful display. Not only that, Amazon built a special browser for it called Silk. Amazon is backing Silk with its Amazon Web Services cloud infrastructure, meaning the device does almost none of the processing. The idea is so brilliant I can't understand why no one tried it before*. Sites will load on Fire faster than they have on any other mobile device. Again, wow.
Obviously, folks are excited about the Kindle Fire. It will be interesting to see if it can actually live up to the hype.