STEVE WODA'S BLOG

Does Your Company Need a Chief Blogger? – Advertising Age It’s a question marketers are still grappling with years after the first waves...

Is Yahoo Right to Resist Microsoft? Yahoo’s resistance to a takeover by Microsoft looks foolhardy to some investors and Wall Street...

Eyeing Prices as Search Keeps Growing – eMarketer Even as some marketers rein in spending to hedge against further economic problems,...

Busting a Rogue Blogger Of the many blogs born last May, Patent Troll Tracker seemed as innocuous as any. Its focus: the obscure but...

Direct Marketers Bullish on Online Ads – eMarketer US direct marketers may reduce their media budgets this year, judging by Target...

Microsoft has decided to step it up! Today, Microsoft offered to acquire Yahoo! for $44.6 billion. This is a 62% premium over...