Steve Woda's Blog

… Ecommerce, Internet Security, Economics, and Entrepreneurship

Month: February 2006

Key info for your trip to eBay Live! 2006

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On February 22, 2006

In eBay

If you haven’t been to eBay Live! before, you don’t know what you are missing. It is an amazing experience. Lot’s of eBay buyers, sellers and employees, and every major third party service provider you can think of. It is a good time, and a great business opportunity. This year, the event moves to Las Vegas, and I highly encourage you to attend if you can make it.

If you are interested in joining us at eBay Live!, I want to give you a couple of quick suggestions to help you make the most of your trip…

1) Do your homework, and plan out how you are going to leverage the experience ahead of time. Besides the official eBay Live! site, one of the best resources you will find on the event is the Going to eBay Live! 2006 blog. The blog is published by a number of eBay sellers, and they are the real pros. I promise you that their experienced view of eBay will be helpful for you. You might enjoy their perspective on the craziness of eBay Live! as well.

2) Attend the classes. eBay Live! is a terrific educational opportunity, and we can all learn something new about this dynamic eCommerce channel. There is something for everyone.

3) Make sure you make it to the 4th Annual eBay Live! Meet & Greet Party on 6/12 at The Beach Las Vegas . The party aims to pull the eBay community together the night before things really get going. There is an interesting history behind the event, and I promise you that you will meet new friends and renew old acquaintances. Again, the party is a blast, so don’t miss it.

4) Visit as many of the exhibitor booths as you can. The eBay marketplace is extremely robust, and one of the major reasons for its success is the eBay community including the third party service providers. The exhibitors at eBay Live! represent all facets of the eBay ecosystem, and by visiting booths and asking lots of questions, you will inevitably learn something new about your business, the marketplace, and how you might be more successful in 2006. I encourage you to stop by and say hello to us at buySAFE. We will be at Booth #831.

I look forward to meeting you at eBay Live! in Las Vegas. Don’t miss it!

buySAFE in the news

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On February 20, 2006

In buySAFE

buySAFE has had some very nice press lately. One of my favorite blogs is Brian Smith’s ComparisonEngines.com, and he recently did a nice piece at ComparisonEngines.com on buySAFE and how important trust is to comparison shopping search. Since founding buySAFE, I have believed that buySAFE is a perfect compliment to merchant ratings in the search process because reducing the friction of uncertainty inevitably leads to better conversion metrics, and therefore, more profits for the search firms and merchants. It is nice to see a few smart folks agree.

Also, buySAFE recently had an opportunity to live up to its brand promise (Know who to trust….Guaranteed) when one of eBay’s top rated sellers went out of business. buySAFE was able to quickly step up to the plate and financially protect GlacierBayDVD’s buyers after thousands had been left holding the bag. Rob Hof of Business Week was apparently one of the unfortunate shoppers, and he covered the experience in his blog. Thankfully, buySAFE was able to help him out as well.

GoDaddy.com’s Super Bowl viral marketing campaign

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On February 12, 2006

In eCommerce

GoDaddy.com is a controversial company, but I think GoDaddy’s Super Bowl viral marketing campaign is pretty creative. As you may already know, GoDaddy was given the stiff arm by ABC repeatedly in its attempt to advertise in this year’s Super Bowl. Last year’s ad was fairly risque, and ABC was determined to not to repeat that mistake again this year. GoDaddy submitted thirteen versions of their ad before finally getting ABC’s approval.

The viral marketing campaign must be working because I received two emails today from friends on GoDaddy’s commercial. Very interesting. I hope you have a few laughs with the commercials as well.

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