Shopping Advisor approved by Mozilla for Firefox

After two months of testing in Mozilla's developmental sandbox,
Mozilla approved the buySAFE Shopping Advisor for public distribution
via the Firefox Add-on site starting this week.

If you aren't already using Shopping Advisor with your Firefox
browser, you should install it as an add-on today.  You can check it
out on the official Mozilla Firefox Add-on site here…

I am obviously excited about this big milestone, and as always, I hope you will continue to provide us with your feedback, insights and ideas on
Shopping Advisor over the coming weeks and months.

Have fun, and happy new year!


The eMarket for Lemons at The Wharton School

I had the opportunity to speak at The Wharton School, University of Pennsylvania last week about an article that Dr. Eric Clemons recently authored for the Journal of Management Information Systems, "An Empirical Investigation of Third-Party Seller Rating Systems in E-Commerce: The Case of buySAFE".  My presentation was focused on marketplace economics and specifically about information asymmetry, signaling, the "Market for Lemons" concept, and buySAFE.  In addition, I was able to share a few thoughts about my entrepreneurial experience with buySAFE.

As always, I had a great time as the guest of Dr. Eric Clemons, and I enjoyed hearing the passionate questions, insights and feedback from the students.  One of the students posted an article about my visit on his blog, The Un-Wharton

Continue reading “The eMarket for Lemons at The Wharton School”

The eMarket for Lemons and The University of Maryland

Umd Last week, I had the opportunity to speak to a few hundred business school students at the Robert H. Smith School of Business, University of Maryland.  Michael Beveridge, buySAFE’s VP of Business Intelligence, joined me in speaking at the invitation of Professors Guodong (Gordon) Gao, Peter Weiss, and Mingfeng Lin.  The students had previously read "buySAFE – Creating and Profiting From the Bonded Seller Advantage", a case study on buySAFE authored by Wharton professor, Dr. Eric Clemons.  Here is the presentation that Michael and I shared with the students… "eMarket for Lemons – The Economics of an Evolving eCommerce Marketplace".

As always, it was a terrific experience for me.  The students were extremely prepared, and they had definitely done their homework on buySAFE, information asymmetry, and the ecommerce marketplace in general.  If you ever want to get an excellent sense of how well your marketing efforts are working or how well you are educating the market about your solution, I highly recommend inviting a couple hundred college students to study your product or service and let them give you feedback.  I loved it!

Read more about Dr. Guodong (Gordon) Gao >>

Build Buyer Trust to Drive Holiday Revenue

How can you drive up your holiday revenue?  Build trust with your buyers! 
That’s right.  By simply spending a bit of time and energy thinking about how your consumers do their searching, shopping, and decision-making, you can increase your holiday revenues in a material fashion.


On Wednesday, October 24, 2007 at 11:00-12:00 PM MDT, I will be giving an educational webinar sponsored by Infopia and buySAFE on the subject of building trust with your buyers to drive up your revenues andBuysafe_and_infopia

If you can spare an hour of your time, I promise you that you will learn something
new and interesting.  If you are serious about building your online business, this will be time well spent.

Space is limited, so please register for the webinar as soon as you get a moment.  You can register at

Related articles:
"Infopia Integrates with buySAFE" – Infopia Blog

buySAFE and ScanAlert (HACKER SAFE) Announce a Major Trust, Safety and Security Partnership

This week, buySAFE and ScanAlert, the provider of the Hacker Safe service, announced a huge partnership, and in my opinion, this is a great development for e-commerce.

Under the terms of the deal, ScanAlert will provide buySAFE’s Certified Merchant solution for free to its merchants during the HACKER SAFE account activation process and from within the account management console.  In addition, buySAFE will make ScanAlert’s PCI validation services available to its merchants for free as well.  This is truly a terrific combination for merchants and buyers.

Obviously, buyers want to find the right product at the right price.  Once that has been accomplished, buyers basically care about two things when considering whether or not to make a purchase online…

  1. Am I going to get what I pay for?
  2. Is my private information going to be safe?

buySAFE is the best in the world at making sure buyers will get what they paid for.  buySAFE does this by rigorously inspecting its merchants’ sales experience, online reputation, identity, and financial stability.  Then, buySAFE monitors the merchant’s transactional history, in real time, for any sign of transactional or business default.  Finally and perhaps most importantly, buySAFE puts its money where its mouth is bonding the transactions of buySAFE merchants up to $25,000 per transaction if requested.

Hacker Safe is amongst the best in the world at ensuring that buyers’ private information is going to be safe.  They accomplish this goal by performing daily vulnerability scanning of their merchants’ websites.  This helps to make sure that the merchants’ websites are secure and difficult for bad guys to breach. 

Both companies are industry leaders in the online trust, safety and security world, and both have thousands of merchant customers using their services.

Again, it important for merchants to understand that their shoppers are concerned with two things…  and Will I get what I paid for, and is my private information going to be safe?   Optimal web site conversion metrics can only be achieved by answering both of these questions credibly.  Together, buySAFE and ScanAlert are a powerful combination that will benefit merchants, buyers, and the entire e-commerce industry.

Related articles:
"buySAFE & HACKER SAFE in a Ground Breaking Announcement – Enabling Risk-Free eCommerce" on the buySAFE blog
"BuySafe Partners with ScanAlert/Hackersafe and CRE Loaded" on

Scam of the Month – Judge Judy Punishes an Idiotic eBay Fraudster!

In this "scam of the month", Judge Judy takes on an eBay fraudster and ultimately hands out the maximum punishment.  In spite of the fact that this scam seems audaciously ridiculous, it is actually quite common online.  Bottom-line, there are a lot of folks out there that lack any semblance of a moral compass.

My inspiration for starting buySAFE was a similar scam that I fell victim to on eBay during the summer of 2000.  The only major differences that I can point to are that I purchased a $400 PDA, and instead of taking the scammer to court with Judge Judy, I decided to instead start a company dedicated to making every online transaction trusted, reliable and risk-free… buySAFE!

Next time, I hope these two innocent victims limit their purchases to buySAFE merchants.  It will save them a whole lot of anguish and effort!

Watch this video.  It is quite enlightening.

Related articles:
"Judge Judy Episode on eBay Trust & Safety" on Psychohistory blog

eBay Merchant Economics

I recently asked Michael Beveridge, buySAFE’s Sr. Director of Business Intelligence, to share with us some of the interesting eCommerce data that buySAFE has developed over the last eighteen months.  We consider data and analytics to be critical to buySAFE and our merchant customers’ businesses, and obviously, every merchant is interested in having solid, reliable data on the ROI associated with buySAFE.  At the request of hundreds of our merchant customers, buySAFE has invested heavily into developing an amazing data and analytics platform that can deliver incredible insights beneficial to buySAFE Merchants.  We will be sharing some of our new insights with you over the coming months, and I hope you enjoy the content. With that intro, here is Michael Beveridge’s first contribution to this blog…