… Ecommerce, Internet Security, Economics, and Entrepreneurship

Month: August 2006

Help me fight cancer!

The Light The Night Walk is The Leukemia & Lymphoma Society‘s nationwide walk to raise awareness and funds to cure leukemia, lymphoma and myeloma, and improve the quality of life of patients and their families.

My wife and I are participating in the Walk in honor of my father-in-law, who lost a valiant struggle with acute leukemia. Douglas P. Lawless was diagnosed with lymphoma almost 16 years ago. At that time, he was told to get his affairs in order and prepare for the worst. However, he was a fighter and under the treatment advice of an expert, he remained healthy and vibrant for another 15 years. During that time, he was able to see his kids get married, hold and watch his three grandchildren grow and, most importantly, spend time and take many trips with his wonderful wife. Mr. Lawless also played a role in helping to get buySAFE funded and launched.

Douglawless In early 2005, we learned that Mr. Lawless had complications from the chemotherapy required to treat his lymphoma. Last summer, he underwent a stem cell transplant in Boston in an effort to combat these complications. The stem cell transplant was not successful. In the fall, we learned that the complications had morphed into Acute Myeloid Leukemia. There was nothing else the doctors could do and we returned home in October. Mr. Lawless passed away on March 4, 2006. He was 59.

Doug Lawless was a great father and husband, and there isn’t a day that goes by that we don’t miss him and think about him. It was his wish to increase funding for research so that others would not have to endure what he did. To honor his wishes, I am participating in The Light The Night Walk to raise awareness and funds to cure leukemia, lymphoma and myeloma.

Please join our Walk team or make a donation to support my participation in the Light The Night Walk.  Details are below. Thank you in advance for your generous support.  I sincerely appreciate it.

Join my Light The Night team
Anyone who wants to join my team for the Walk can do so online via this registration form.

Make a personal contribution
If you would simply like to make a donation in support of our Walk, or if you would like to more about why we are walking, you can visit my personal Light The Night homepage.

Walk Information
When:  Saturday October 14th, 2006
Where: Freedom Plaza, Washington, D.C.
Who: Anyone who wants to fight cancer is invited to join.  There is no particular level of fitness required.  The walk is approximately 2.5 miles.
How: The organizers encourage every walker to beat the national average amount ($100) by setting their individual goal to at least $150.  Minimum goals/ donations to walk are $25.  My personal goal is  $1,000.
Why: The need for cures is critical: Every five minutes, someone in this country is diagnosed with blood cancer. Every ten minutes, someone dies. Leukemia is the leading cause of cancer death among children and young adults under the age 20.
Fundraising Rewards: All participants raising $100 or more will receive an illuminated balloon and a T-shirt to wear during the Walk.  Walkers raising $300, $500, $1,000, $2,500 or more can receive other exciting gifts.  Visit www.lightthenight.org for more gift information.

The “Steve Woda LinkedIn Profile” is up and running

I spent a few minutes today working on my "Steve Woda LinkedIn Profile".  I love LinkedIn, and I like the idea of having an online profile that folks can refer to if they want to get the basics on who you are.  I have to be honest though, there are too many of these things out there, and it will be nice when one company has become the defacto standard.

This ties into my favorite subject, portable trust and reputation.  The Wall Street Journal discussed portable reputation on 8/2/06, and they mentioned a few of the companies in this space including Trufina and Opinity.  This subject is going to get bigger and bigger this next year, and I expect buySAFE will be leading the charge with its portable trust signal, the buySAFE Seal.

Important Portable Trust & Reputation blogs:
buySAFE blog
Trufina blog
Opinity blog
Rapleaf blog

Congratulations to buySAFE’s first intern, Mike Burke

Mike Burke was our first intern at buySAFE and ultimately, he joined our marketing team in 2004.  Mike was a valuable player on our team as he helped launch buySAFE Shopping – buySAFE’s all bonded, comparison shopping engine.  Just before Mike left, he did this Squidoo lens on buySAFE.

This year, Mike decided to go Rwanda with his girlfriend to work at a orphanage.  Personally, I was disappointed to lose Mike, but I also thought this was a terrific opportunity for adventure that he could not possibly pass it up.  If you are interested, you can read about Mike’s trip at Rwandan Journey.

I wanted to pass along my congratulations to Mike for successfully climbing Mount Kilimanjaro.  Nice job!

 

e-Fluentials are critical to your marketing success

Check out this terrific post on WOMMA’s blog by Andrew Nibley, Chairman and CEO of Marsteller on the subject of how to leverage "e-Fluentials" to market and promote your products.

Andrew is exactly right.  My buySAFE experience has proven to me how important positive e-fluentials are for your business, and this is especially true when launching a new business in a new industry.  e-Fluentials are the folks that will educate the rest of the market on your product.  Just as important is the need to reach out and manage the concerns of negative e-fluentials.  It is obviously common that you won’t agree with these folks, but their perspectives provide valuable learning experiences nevertheless.  I also believe these folks, if ultimately converted, will often become your strongest evangelists in the future.  At buySAFE, this has been critical.

Again, check out Andrew’s insights here.

Building Buyer Trust to Increase Sales on eBay

If you are interested in maximizing your customer conversions on eBay, you should check out the eBay Workshop I did earlier this week on "Building Buyer Trust to Increase Sales".  Obviously, I talk a bit about buySAFE, but there are a number of other things that I recommend as well.  Give it a read when you get a few extra minutes.  Many of the concepts I shared can be leveraged on your eCommerce site as well.

If you are an online merchant and you aren’t focusing on maximizing buyer trust, you are leaving a lot of money on the table.  I refer to these lost dollars as the Trust Discount, and I detail the concept in my buySAFE white paper, "Turning the Risk Discount into a Trust Premium".

One last thought on the eBay Workshop, I want to thank Julie Milleson, buySAFE’s employee #3 and up-and-coming marketing guru, for all of her help.  She actually did most of the work to make the eBay Workshop successful.  Thank you Julie.

Related Posts:
"Tune in to buySAFE’s eBay Workshop tomorrow" – buySAFE blog

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