Month: October 2007

Google is an advertising cheapskate!

On October 29, 2007

In eBay, eCommerce, Google, Marketing, Microsoft, Venture Capital, Web/Tech, WOMMA, Yahoo!

What is the most valuable brand in the world? Google is the number one brand in the world with an estimated value of $66 billion according consulting firm Millward Brown Optimor.
This got me thinking… How did Google become the most valuable brand in the world in just a short nine years? As the Founder of a consumer-focused internet company, I find this question very interesting. Conventional wisdom would suggest that Google must spend billions of dollars in advertising every year to accomplish such an impressive feat.

Well after a bit of research, one thing becomes clear… Google is an advertising cheapskate!

Build Buyer Trust to Drive Holiday Revenue

By golf

On October 22, 2007

In buySAFE, eCommerce, Marketing, Portable Trust & Reputation Signals, Trust and Safety, Web/Tech

How can you drive up your holiday revenue? Build trust with your buyers!
That’s right. By simply spending a bit of time and energy thinking about how your consumers do their searching, shopping, and decision-making, you can increase your holiday revenues in a material fashion.

On Wednesday, October 24, 2007 at 11:00-12:00 PM MDT, I will be giving an educational webinar sponsored by Infopia and buySAFE on the subject of building trust with your buyers to drive up your revenues and
profits.

If you can spare an hour of your time, I promise you that you will learn something
new and interesting. If you are serious about building your online business, this will be time well spent.

Space is limited, so please register for the webinar as soon as you get a moment. You can register at https://www.gotomeeting.com/register/890705170.

Related articles:
“Infopia Integrates with buySAFE” – Infopia Blog