At next week's mobile trade show in Barcelona you can find a program that measures how high you can throw a Nokia smartphone, an apt metaphor for Nokia's efforts to raise its game.
But gravity might not favor the world's biggest maker of cellphones, as the focus of the $169 billion industry shifts to software and services, the "mindshare" that is lifting nimble competitors such as iPhone maker Apple and Google.
For the first time, Nokia has opted out of the Mobile World Congress this year, another trend set by Apple, which eschews industry get-togethers in favor of its own, carefully choreographed events.
Nokia will host some meetings nearby, but is reported not to be planning any new phone launches.