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buySAFE for MIVA Merchant 5

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On February 16, 2007

In buySAFE, eCommerce, Internet Hosting, MIVA, Trust and Safety

Miva_logo_1 Yesterday, buySAFE and MIVA launched buySAFE’s trust and safety solution for all MIVA 5 Merchant customers.  This is exciting news for buySAFE, MIVA, MIVA’s hosting partners, and most importantly, MIVA’s merchants. 

If you are a MIVA merchant, you can begin using buySAFE on your website store with just a few minutes worth of effort.  Not only will you be able to drive up your store’s conversion rates by bonding your eCommerce sales with buySAFE, you can use buySAFE for FREE!  It won’t cost MIVA’s merchants one penny to use buySAFE on their website stores. 

In addition, if you upgrade your buySAFE account from a Trial account to a Full account (it is still free!), buySAFE will pay you a revenue bonus on each and every bonded transaction going forward.  Yes.  You heard me right.  Not only is buySAFE free for MIVA Merchant 5 customers, but buySAFE will pay merchants to use buySAFE. 

Finally, James Harrell, General Manager of MIVA Small Business, also announced additional incentives of up to $5,000 for installing and using buySAFE.  Obviously, we seriously believe that once merchants try buySAFE, they will love buySAFE!

This is exciting news for MIVA because it provides MIVA’s merchants with a proven tool for driving higher conversion rates and sales.  MIVA is dedicated to giving its merchants cutting edge services, and this is simply the latest initiative on their part to do that.

If you are a MIVA hosting partner (premier or standard), this is big news because the buySAFE for MIVA Merchant 5 product can provide a significant new revenue stream for hosting companies.  You should contact MIVA or buySAFE for additional details on how you can take advantage of this new revenue opportunity.

For buySAFE, this is exciting news because this morning thousands of MIVA merchants can roll out of bed and, with a few easy steps, activate buySAFE on their websites!  I think that is all I need to say.

Congratulations to the buySAFE and MIVA teams for a job well done.

Survey Reveals Shoppers Are Nervous

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On February 14, 2007

In buySAFE, eCommerce, Marketing, Trust and Safety

I often hear people suggest that since eCommerce is growing so fast, shoppers are obviously perfectly confident and comfortable shopping online.  In my opinion, that is naive, and it ignores the facts. 

During the recent holiday shopping season, a new survey was published confirming that consumers are, in fact, nervous shopping online, and that these concerns are growing, not abating.  buySAFE commissioned an independent firm, InsightExpress, to survey 1,000 random, online shoppers for their views on trust, safety, security and eCommerce.  The eCommerce survey reveals that small and medium-sized retailers without well-known brand names are the big losers when it comes to nervous shoppers.  More than 1/3 of shoppers, 35%, feel "unsafe" when considering purchasing from unknown retailers.   

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International Visitors Drive eBay Traffic

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On February 2, 2007

In buySAFE, eBay, eCommerce, Google, Microsoft, Online Fraud, Trust and Safety

This AuctionBytes article by Lissa McGrath is a couple of months old, but I find it to be quite fascinating. 

During this past holiday shopping season, about 70% of eBay’s website traffic came from beyond the United States’ borders.  Wow!  Obviously, the international Internet is the real deal in 2007.  I haven’t spent any time independently analyzing this traffic data, but if true, it provides a fascinating view of how the eCommerce marketplace is evolving.

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eBay and Seller Certification

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On January 16, 2007

In buySAFE, eBay, eCommerce, Economics, Online Fraud, Portable Trust & Reputation Signals, Trust and Safety

Skip McGrath is the CEO of Auction Seller’s Resource – a terrific newsletter for professional eBay merchants and for those folks aspiring to make a living on eBay.

Skip recently posted a series of interesting articles on the subject of seller certification on eBay.

Part 1
Can Seller Certification Bring Buyers Back to eBay

Part 2
eBay Selling Tools To Build Your Business by Preventing Fraud

Skip has done a nice job of laying out a number of things to consider, and I encourage you to give his posts a read. 

I believe Seller Certification is part of the answer for eBay (and eCommerce in general), but my big fear is that a bunch of eBay marketing folks will get together and roll out a new "seller certification" program, and that the program will fail to actually do anything meaningful for buyers or the economic health of the eBay marketplace.  Tough, effective "seller certification" programs actually require that you have to tell some sellers that they CAN’T be "certified".  In my experience, marketing folks don’t like to tell current or prospective customers that they can’t do business together.  Tough, effective certification programs are designed to limit the players on the field, and this is usually counter to everything the marketing folks think about each and every day.

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buySAFE Announces New Partnership With Travelers

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On October 16, 2006

In buySAFE, eBay, eCommerce, Liberty Mutual, Marketing, Overstock.com, Surety Bonds, The Hartford, TIAS, Travelers, Trust and Safety, Web/Tech

Today, buySAFE announced a new partnership with The St. Paul Travelers Companies, one of the largest financial institutions in the world with more than $113 billion in assets.

Travelers_logo_1

The new Travelers relationship adds another major U.S. financial institution to buySAFE’s growing team of business partners.  The Hartford Financial Services Group and The Rutherfoord Companies are major investors in buySAFE, and in 2005, Liberty Mutual Insurance Company joined with buySAFE to provide significant surety bond capacity for buySAFE’s rapidly growing business on eBay, Overstock.com, and TIAS.

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eBay Feedback Farms Undermine Feedback Ratings System

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On October 15, 2006

In buySAFE, eBay, eCommerce, Economics, Online Fraud, Portable Trust & Reputation Signals, Trust and Safety

Last week, Ina Steiner documented the basic story of ‘Feedback Farms’ on eBay.

I have to be honest, these scams continue to amaze me, and one has to conclude that these scams are damaging and undermining the entire feedback/merchant rating system.  If fraudsters can so easily create feedback/merchant ratings in the thousands, then buyers will have to increase their vigilance online.  From a buyer’s point of view, it continues to be more and more difficult to truly discern good from bad.

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Add Your Phishing Emails to the Phishtank

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On October 8, 2006

In eCommerce, Online Fraud, Trust and Safety

Phishtank is an interesting new anti-phishing service that recently launched to the public.  Brian Krebs of the Washington Post reviewed Phishtank, and I agree with many of his assessments.

The service is a great idea, and I like many facets of it.  I have always been a big fan of leveraging the collective knowledge of the community to identify and fight the bad guys.

My one issue with the service is the fact that they publish the URLs of the malicious sites on their home page.  People are pretty naive, and there are lots of people that will find this interesting and decide to visit these sites in their browser.  The problem is that these sites often attempt to exploit browser flaws, and surfers can fall victim to them by simply viewing the websites.  Obviously, publishing the URLs of the suspected malicious sites is not a great idea.

Still, I encourage you to check out the Phishtank (don’t visit the malicious sites though), and if you find a suspicious website, make sure you add it to the Phishtank.

Avoiding eBay eMail Scams

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On October 2, 2006

In eBay, Trust and Safety

The following blog post provides basic, wise advice on how to avoid eBay / PayPal email scams.

"eBay and eMail Scams" at keep my engine running…

If you are interested in eBay, this blog is worth keeping tabs on.

Related blog posts:
"Top 10 Tips to Avoid Phishing Scams and Identity Theft"
"Richard Clarke’s Views on Identity Theft" at Fraud, Phishing and Financial Misdeeds

What is a “Market for Lemons”?

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On September 28, 2006

In buySAFE, eBay, eCommerce, Economics, Online Fraud, Portable Trust & Reputation Signals, Steve Woda, Trust and Safety

Lemonforsale_1 I have had a number of eBay merchants write me about a post that I made earlier this week suggesting that eBay seems to be displaying the early signs of a Market for Lemons problem (Some would argue it is far beyond the beginning stages, but I will let you debate that with your comments below).

Without focusing on eBay or eCommerce in general, it has been requested that I illustrate a simple example of how a “Market for Lemons” develops.  Obviously, there is a lot of academic research on this subject (I posted a Wharton case study by Dr. Eric Clemons earlier this week, and you won’t want to miss it since it discusses eBay’s challenges in greater depth.), and almost everybody has heard the “Market for Lemons” term utilzed at some point.  Wikipedia provides a basic overview of the Market for Lemons economic concept, so I won’t regurgitate what you can read elsewhere.

In short, the “The Market for Lemons: Quality Uncertainty and the Market Mechanism” is a paper written by George Akerlof in 1970 that describes what happens to markets that suffer from information asymmetry problems.  Ultimately, Dr. Akerlof won the Nobel Prize for Economics in 2001 (along with Michael Spence and Joseph Stiglitz) for his analysis of markets with information asymmetry.  While I was at Wharton, I was fascinated by the implications of this research on eCommerce marketplaces.

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What’s Wrong With eBay? It’s Simple Economics

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On September 27, 2006

In buySAFE, eBay, eCommerce, Economics, Marketing, Online Fraud, Steve Woda, Trust and Safety

What’s wrong with eBay?  Before I answer this question, you should download this Wharton case study by Dr. Eric Clemons of The Wharton School, University of Pennsylvania.  Dr. Clemons is one of the world’s most renowned experts on information economics, and this case study is currently being taught at Wharton this semester.  It goes into great detail discussing eBay’s current challenges, and I believe you will find it insightful.

Okay back to the question…  What’s wrong with eBay?

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