… Ecommerce, Internet Security, Economics, and Entrepreneurship

Category: Venture Capital

Google is an advertising cheapskate!

What is the most valuable brand in the world?  Google_logo_2Google is the number one brand in the world with an estimated value of $66 billion according consulting firm Millward Brown Optimor. 
This got me thinking… How did Google become the most valuable brand in the world in just a short nine years?  As the Founder of a consumer-focused internet company, I find this question very interesting.  Conventional wisdom would suggest that Google must spend billions of dollars in advertising every year to accomplish such an impressive feat.

Well after a bit of research, one thing becomes clear… Google is an advertising cheapskate!

The Wharton School and Entrepreneurship

The Wharton Business Plan Competition took place earlier this month, and NP Solutions was the big winner for 2007. The new venture took home the $20,000 grand prize for a business that provides a polymer based injectable hydrogel treatment for back pain.  Obviously, I wish these folks a bunch of luck with their new business.

As you may already know, I am a big fan of these collegiate competitions.  buySAFE (formerly known as BondMyAuction) is a product of the Wharton Business Plan Competition, and so I can speak from experience when I say that these events can be very useful in getting entrepreneurial ventures launched.  I actually entered the business plan competition in 2000 and 2001 with different ventures as a student.

Then after graduation, I teamed up with Peter Niessen, a 2002 MBA grad, to enter BondMyAuction in the 2002 Wharton Business Plan Competition (You need at least one current student on your team to participate, but the rest of the team can be alums, etc…).  Peter was a terrific teammate, and he and I were able to make it to the Finals of the competition.  Again, it was a great experience, and you can read about it in this recent article by the New York Times – "Beyond Grades: Business Students Put Their Start-Up Ideas to the Test"

One last interesting note for you…

Jeff Grass, buySAFE’s CEO, was also a finalist in the Wharton Business Plan competition in 1999 along with his business partner, John Tedesco (John is currently the CEO & President of Guardian Mobile Monitoring Systems).  Jeff and John launched PayMyBills.com shortly after graduation, and they ultimately sold the company to PayTrust in 2000.  Today, the company’s service is owned by Intuit, and it powers the bill payment and management solutions for some of the country’s largest financial institutions.

Needless to say, collegiate business plan competitions can provide aspiring entrepreneurs with a generous leg up on the formidable challenges of starting up a company out of school.  For me, the Wharton Business Plan Competition experience was invaluable.

The Three Qualities of Great Entrepreneurs

Entrepreneurship is one of the most exciting things that you can choose to do as a profession.  It is also tough to be an entrepreneur.  Entrepreneurship is definitely not for the faint of heart.  I ran across this quote recently, and I thought it perfectly describes the attributes of successful entrepreneurs.

"Top people, especially entrepreneurs, seem to have these three qualities: First, they learn more things. Second, they try more things. Third, they persist longer than anyone else."

I can’t source this quote unfortunately because I did not write it down at the time I originally heard it.  However, I did find it mentioned on the NVTC website with a quick Google search. The quote is right on point.  I could not have said it better myself. 

Great entrepreneurs are extremely curious people.  They are constantly seeking to learn about new stuff.  That is how they innovate and develop new ideas.  That is also how they successfully manage their ventures. 

Great entrepreneurs know that although the goal is always success, failure is to be expected as well.  If you try twice as many things as your competitors, you are twice as likely to hit on the right formula.  This requires creativity, speed and action.  It also requires a confidence to weather those pesky failures.  Again, great entrepreneurs continue working the problem until they find a solution.

Most of all, great entrepreneurs never quit.  They keep at it much longer than most folks.  They fail, but they get right back up and try again.  In my opinion, persistence is by far and away the most important quality that great entrepreneurs possess.

These also happen to be the qualities that I most admire in the folks that I hire to work in my organizations.  In start-up ventures, entrepreneurship cannot solely be the role of the founders.  Every employee needs to be entrepreneurial.  In my opinion, I would take an entrepreneurial employee over others almost any day. 

The entrepreneurs thrive in startups.  They plow new ground, and take ventures to a place they could not have been imagined before.  The "big" resume folks typically do the same things that worked in their last organization.  Unfortunately for them, most great startup ventures are doing something completely new.  That requires entrepreneurship. 

You show me a team of talented entrepreneurs working well together as a team, and you will probably also be showing me an organization that has a great chance at success.

While I am on the subject, let me also recommend a book for you to read that illustrates my last point.  "Entrepreneurial Marketing: Lessons From Wharton’s Pioneering MBA Course" by Len Lodish, Wharton professor and marketing guru, is one of my favorite books.  For marketers, I believe Entrepreneurial Marketing is required reading.  The following article will give you a brief overview of the book as well as an introduction to Len and his philosophies on teaching marketing to the MBA students at Wharton: Cheaper-Better-Faster.

Enjoy and have a great weekend!

eBay Merchant Economics

I recently asked Michael Beveridge, buySAFE’s Sr. Director of Business Intelligence, to share with us some of the interesting eCommerce data that buySAFE has developed over the last eighteen months.  We consider data and analytics to be critical to buySAFE and our merchant customers’ businesses, and obviously, every merchant is interested in having solid, reliable data on the ROI associated with buySAFE.  At the request of hundreds of our merchant customers, buySAFE has invested heavily into developing an amazing data and analytics platform that can deliver incredible insights beneficial to buySAFE Merchants.  We will be sharing some of our new insights with you over the coming months, and I hope you enjoy the content. With that intro, here is Michael Beveridge’s first contribution to this blog…

The “Beltway Money Man”

Forbes Magazine recently called Core Capital‘s Jonathan Silver the "Beltway Money Man".  Jonathan is an investor in buySAFE and on our Board of Directors, and so I thought the article was a pretty interesting read.  Here is the link to "Beltway Money Man: Jonathan Silver".

Legendary VC and Entrepreneur, Vinod Khosla, on Entrepreneurship

I recently spoke at Wharton, and one of the students asked if I could periodically post on my experiences as an entrepreneur.  I thought it was a great idea, and so here is my first of many thoughts on entrepreneurship.

Core Capital Leads $10 Million Financing for Covega Corporation

Core Capital Partners, one of buySAFE’s venture capital investors, is pretty active this quarter.  It was announced last week that Core is leading a $10 million round of financing in Covega Corporation.

Grotech Portfolio Company, MEDecision, Files for its IPO

One of buySAFE’s investors is Grotech Capital located in Timonium, Maryland.  It looks like Grotech might well have exit with one of its investments, MEDecision.

Page 4 of 4

Powered by WordPress & Theme by Anders Norén