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More than nine out of 10 US advertising agencies and advertisers buying online media plan to work with ad networks in 2008, according to Collective Media’s "Ad Network Study 2008." Nearly three-quarters of respondents said that they planned to spend more with ad networks in 2008 than they did in 2007.
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In a paper, set to be delivered Wednesday, the researchers document some troubling practices. In July and August they tested data sent to about 50,000 computers and discovered that a small number of ISPs were injecting ads into Web pages on their networks. They also found that some Web browsing and ad-blocking software was actually making Web surfing more dangerous by introducing security vulnerabilities into pages.
Tag: Ask The VC
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Click Forensics, Inc., a provider of click fraud prevention solutions, recently announced the availability of Click Forensics for Publishers. The new product allows online publishers and ad networks to automatically block sources of click fraud and poor-quality traffic from hitting pay-per-click (PPC) advertisements running on their sites, according to the company. Similar to a spam filter, the product filters out click fraud and other low quality traffic in real time so publishers can improve the overall quality of the traffic they pass through to advertisers.
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In your experience, what are the chances a talented entrepreneur will make $1M from his startup? (And no, I don’t mean making $150K/year for 6 years and 8 months. 🙂