… Ecommerce, Internet Security, Economics, and Entrepreneurship

Tag: Brad Feld

‘Cause we all just want to be big tech stars!

I love the technology world.  There is so much creativity, and the following video is a great example of that.  This music video is a parody of Nickelback's Rock Star music video.  Check it out.  There is more reality in this video than most of us would like to admit. 🙂

I saw this video on Brad Feld's great blog, "Feld Thoughts", so special thanks to Brad for bringing it to our attention.

[youtube=http://www.youtube.com/watch?v=Xed8eVUvm_E&w=640&h=385]

Daily Roundup for 2008-03-31

  • Most savvy SEOs know that Google is placing an increased weight on links from “authority” websites. Wikipedia, a free internet encyclopedia that can be edited by any user, is certainly one of the top authority websites in the eyes of Google and I´m certainly not the first SEO to observe that an awful lot of Wikipedia pages are currently ranking quite highly in the SERPS. Many of you likely have tried to place your website link on a Wikipedia page. What most probably happened is a zealous Wikipedia editor likely removed your link very quickly because the prevailing view is that appending your external link to the bottom of a previously created page adds little to the community and likely only benefits you.
  • The results are in: Wild Planet Toy Store (Shopwildplanet.com) has reported an increase of 10.4% in conversion rates since the site adopted the buySAFE Seal. Wild Planet Toy Store partnered with buySAFE, Inc. in early 2007 to test the effectiveness of the buySAFE Seal. The store has integrated the buySAFE trust solution into its ecommerce website so that all of its pages display the Seal. Its shoppers are able to guarantee their purchases with a buySAFE bond up to $25,000 . After testing for almost six months across a base of over 150,000 store transactions, Brian Almashie, CEO. of Wild Planet ssaid that “The results speak for themselves: Conversion and revenues are both up more than 10% … I can’t think of anything else I could have done so easily to have such an impact on my business.”

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