What is the most valuable brand in the world? Google is the number one brand in the world with an estimated value of $66 billion according consulting firm Millward Brown Optimor.
This got me thinking… How did Google become the most valuable brand in the world in just a short nine years? As the Founder of a consumer-focused internet company, I find this question very interesting. Conventional wisdom would suggest that Google must spend billions of dollars in advertising every year to accomplish such an impressive feat.
Well after a bit of research, one thing becomes clear… Google is an advertising cheapskate!