Daily Roundup for 2008-03-12

  • If you thought click fraud was bad, consider this: your Google AdWords, Yahoo! Search Marketing ads and Microsoft adCenter accounts are new targets for spyware applications, hackers and scam artists.  If thieves obtain access to your pay-per-click account, they are in complete control of your pay-per-click activity and could place ads on their behalf but charge your account for them.
  • Virtually anyone can edit an entry on Wikipedia, the popular online encyclopedia. But its founder is finding it’s not so easy to cover his tracks after a messy breakup with a TV personality and a dust-up over his expenses began playing out on the Web.  It’s not the first time that Jimmy Wales, Wikipedia’s de facto leader, has found his behavior questioned — especially since no subject appears too arcane for dissection by Wikipedia’s passionate community of users. The latest episodes, however, reverberated beyond the usual die-hards.

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Daily Roundup for 2008-02-11

  • On the surface, Microsoft’s $44 billion offer to acquire Yahoo! seems to simplify the US search market share race. The combined firm would be second in online ad revenues to No.1 Google, and ahead of AOL. In 2007, Google rang up nearly $6 billion, while Yahoo! had about $3.4 billion and MSN had $1.4 billion net revenues.
  • McAfee, Inc. today announced that it is making the Internet safer for all users by completing the acquisition of privately held ScanAlert, Inc. ScanAlert is the creator of the HACKER SAFE web site security certification service, which protects over 50 million e-commerce transactions per month and proactively advises consumers about which sites are safe for shopping. The ScanAlert technology will be integrated into McAfee’s award-winning safe search and surf technology, SiteAdvisor(R), which just reached a significant milestone of its own: It has been downloaded more than 100 million times by consumers who request SiteAdvisor’s Web site ratings more than a billion times each day.

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Daily Roundup for 2008-01-30

  • eBay’s online payment service PayPal agreed to acquire Fraud Sciences Ltd. in a cash transaction worth approximately $169 million. Fraud Sciences is a privately-held Israeli company with expertise in online risk tools.
  • As malware and other cyberfraud technologies become more insidious, marketers stand to lose not just money but consumer trust as well. ClickFacts’ CEO explains what’s hurting the PPC industry and how to fight back. Imagine every time you launch a browser to conduct a search you receive the following message: "Warning: searching online may result in the loss of personal information and even your identity. Proceed at your own risk." While this isn’t our reality yet, these flags might become commonplace if a growing crowd of sophisticated, unscrupulous fraudsters get their way.

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