Daily Roundup for 2008-01-15

  • Bob Greene, co-founder of Contour Venture Partners in New York, wants you to know that venture capitalists aren’t half as tough as their reputations would have you believe. "A lot of entrepreneurs think VCs are haughty or arrogant," says Greene, who earned his bachelor’s degree from the Wharton School in 1982. "All the VCs I know, we do it because we love it. We want to see entrepreneurs succeed. If the wrong impressions get cast, it’s because we get inundated with requests for review and capital."
  • The most important advice Jeff Fluhr, W’96, Eng’96, got as a young entrepreneur was to go with his gut. Fluhr, founder of online ticket sales website StubHub, says he had to stay focused on his vision for the business even while others who became involved in the business advised differently. “I learned that it’s important to listen to what others have to say,” said Fluhr. “But you have an obligation to do what you think is right.” Fluhr co-founded StubHub in March of 2000 and was responsible for setting the overall strategic direction. As CEO, he led the company to its position as the fan’s top choice when looking for a safe and trusted way to purchase or sell event tickets online, attracting A-list investors and advisors including major league sports teams, NCAA universities and top performing artists. StubHub was sold to eBay in early 2007.

Continue reading “Daily Roundup for 2008-01-15”

Daily Roundup for 2007-12-25

Continue reading “Daily Roundup for 2007-12-25”

Daily Roundup for 2007-12-16

  • Some marketers think "social media marketing" or "social media optimization" means "social media manipulation." There is a steady stream of how-to articles describing how to game the system of sites like Digg, or to develop linkbait to drive untargeted traffic to your site.  A better way to approach social media is to remember that behind every successful blog is a person. Reaching out to bloggers and building a relationship with them can go a long way in improving your social media efforts, your search ranking, and your overall marketing plan.
  • In the world of pay-per-click advertising, there are three well-known players: Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. However, there are several other interesting pay-per-click sites you may not be familiar with, which you might find useful.

Continue reading “Daily Roundup for 2007-12-16”