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Online search site Ask.com is not getting rid of its specialized search technology, a source familiar with the matter said on Friday, saying a blog report to that effect was incorrect. Analysts cited a report in Silicon Alley Insider on Friday as one of several factors that led shares 7 percent lower in Ask.com’s parent, IAC/InterActiveCorp.
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Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad, according to research sponsored by TNS media intelligence/Cymfony. In fact, nearly 50% believe it is a vital component of corporate communications that should be monitored at the executive level and allocated significant resources.
Tag: Daily Roundup Page 3 of 5
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Google is launching Web-based collaboration software that aims to make it easy for groups to share and edit materials such as documents, photos, video and spreadsheets on a single site. Easy enough, Google hopes, to make selling software applications to enterprises a bit harder for the likes of IBM and Microsoft.
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It’s called "Google hacking" – a slick data-mining technique used by the Internet’s cops and crooks alike to unearth sensitive material mistakenly posted to public Web sites. And it’s just gotten easier, thanks to a program that automates what has typically been painstaking manual labor. The program’s authors say they hope it will "screw a large Internet search engine and make the Web a safer place."
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When Alden Kellogg discovered a glitch on Wesabe, he went to the personal finance tracker’s home page, looking for a tech support number or e-mail. Instead, he found a link labeled "Talk to Jason, CEO of Wesabe." The page invites users to reach CEO Jason Knight by phone during a four-hour period seven days a week. Kellogg, a 35-year-old attorney in New Orleans, called the number in July, and Knight picked up.
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Amazon.com Inc. is testing a new paid advertising program that will drive shoppers away from products on its own Web site. When shoppers click, the advertiser’s site opens in a new window. And Amazon makes money for sending the user along _ sometimes more than if it had held onto the shopper. Razor-thin retail margins have prompted Amazon to look beyond directly selling and shipping merchandise to customers.
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On the surface, Microsoft’s $44 billion offer to acquire Yahoo! seems to simplify the US search market share race. The combined firm would be second in online ad revenues to No.1 Google, and ahead of AOL. In 2007, Google rang up nearly $6 billion, while Yahoo! had about $3.4 billion and MSN had $1.4 billion net revenues.
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McAfee, Inc. today announced that it is making the Internet safer for all users by completing the acquisition of privately held ScanAlert, Inc. ScanAlert is the creator of the HACKER SAFE web site security certification service, which protects over 50 million e-commerce transactions per month and proactively advises consumers about which sites are safe for shopping. The ScanAlert technology will be integrated into McAfee’s award-winning safe search and surf technology, SiteAdvisor(R), which just reached a significant milestone of its own: It has been downloaded more than 100 million times by consumers who request SiteAdvisor’s Web site ratings more than a billion times each day.
It has been a big week of news related to Microsoft’s unsolicited bid for Yahoo!. Today, I thought I would try to provide you with a link to series of articles and analysis on this big Internet development.
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Most of the talk about Microsoft’s hostile offer for Yahoo has focused on whether the deal could tip the scales in the battle for Internet dominance. Today, I’d like to steer the conversation to something a little more basic that almost everyone has overlooked: the numbers.
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On its own, Yahoo is a stumbling Internet giant. But to Microsoft and Google, two of the world’s most powerful technology companies, control of Yahoo has come to represent an unmatched strategic prize. Now the duel over Yahoo, initiated by Microsoft’s surprise $44.6 billion offer last week, has set off a policy and public-relations battle between the corporate rivals that revolves around a simple question: Which company, Google or Microsoft, most threatens to become an Internet monopoly?
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The battle for supremacy in the Internet era is entering a tumultuous new phase. Microsoft Corp. placed a bold $44.6 billion bet that buying Yahoo Inc. can transform both companies’ flagging efforts to catch Google Inc. The software giant’s unsolicited offer for Yahoo represents a 62% premium over the Internet company’s recent share price and is a sign of Microsoft’s determination to narrow Google’s growing lead in the online advertising and Web search-engine wars.
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Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick, gives three quick tips for how to reach the people who affect the thoughts of others.