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The battle for supremacy in the Internet era is entering a tumultuous new phase. Microsoft Corp. placed a bold $44.6 billion bet that buying Yahoo Inc. can transform both companies’ flagging efforts to catch Google Inc. The software giant’s unsolicited offer for Yahoo represents a 62% premium over the Internet company’s recent share price and is a sign of Microsoft’s determination to narrow Google’s growing lead in the online advertising and Web search-engine wars.
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Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick, gives three quick tips for how to reach the people who affect the thoughts of others.
