From proof of privacy protection to effective testimonials to constructive follow up, here are 8 tips to make visitors feel more comfortable buying from your site. You know that moment when you’re thinking about buying something, but you’re just not sure if you should pull out your wallet? That’s "purchase anxiety." Most people feel it at some point, especially when they’re buying a big-ticket item. Or when they’re buying something over the internet. Online shoppers tend to suffer from purchase anxiety more than offline shoppers. After all, when you buy something over the internet, it’s often a product you’ve never seen before sold by a person you’ve never met before.
