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From proof of privacy protection to effective testimonials to constructive follow up, here are 8 tips to make visitors feel more comfortable buying from your site. You know that moment when you’re thinking about buying something, but you’re just not sure if you should pull out your wallet? That’s "purchase anxiety." Most people feel it at some point, especially when they’re buying a big-ticket item. Or when they’re buying something over the internet. Online shoppers tend to suffer from purchase anxiety more than offline shoppers. After all, when you buy something over the internet, it’s often a product you’ve never seen before sold by a person you’ve never met before.
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EBay Inc. said Chief Executive Meg Whitman will retire in March, capping a decade of running the global electronic-commerce pioneer. John Donahoe, president of eBay’s auction business, will succeed her as the CEO.
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Bob Greene, co-founder of Contour Venture Partners in New York, wants you to know that venture capitalists aren’t half as tough as their reputations would have you believe. "A lot of entrepreneurs think VCs are haughty or arrogant," says Greene, who earned his bachelor’s degree from the Wharton School in 1982. "All the VCs I know, we do it because we love it. We want to see entrepreneurs succeed. If the wrong impressions get cast, it’s because we get inundated with requests for review and capital."
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The most important advice Jeff Fluhr, W’96, Eng’96, got as a young entrepreneur was to go with his gut. Fluhr, founder of online ticket sales website StubHub, says he had to stay focused on his vision for the business even while others who became involved in the business advised differently. “I learned that it’s important to listen to what others have to say,” said Fluhr. “But you have an obligation to do what you think is right.” Fluhr co-founded StubHub in March of 2000 and was responsible for setting the overall strategic direction. As CEO, he led the company to its position as the fan’s top choice when looking for a safe and trusted way to purchase or sell event tickets online, attracting A-list investors and advisors including major league sports teams, NCAA universities and top performing artists. StubHub was sold to eBay in early 2007.