-
The recently launched 7 Billion People is an intriguing application to e-commerce of the real-world psychology behind buying behaviors. As CEO Mark Nagaitis tells us, his new Web analytics system tries to discern in a site’s audience different "buying personalities" that marketers can talk with in very different ways.
-
A new study from the Pew Internet Project casts light on the love-hate relationship many Americans have with e-commerce. In response to the survey, 78 percent of U.S. Internet users said that online shopping is convenient, and 68 percent said it saves time. Yet, 75 percent said they don’t like giving out personal information like a credit card number over the Internet. The security risks, real or perceived, are hampering the growth of the Internet economy, said John Horrigan, associate director of the Pew Internet Project and author of the report.
Tag: Pew Internet Project
-
When Alden Kellogg discovered a glitch on Wesabe, he went to the personal finance tracker’s home page, looking for a tech support number or e-mail. Instead, he found a link labeled "Talk to Jason, CEO of Wesabe." The page invites users to reach CEO Jason Knight by phone during a four-hour period seven days a week. Kellogg, a 35-year-old attorney in New Orleans, called the number in July, and Knight picked up.
-
Amazon.com Inc. is testing a new paid advertising program that will drive shoppers away from products on its own Web site. When shoppers click, the advertiser’s site opens in a new window. And Amazon makes money for sending the user along _ sometimes more than if it had held onto the shopper. Razor-thin retail margins have prompted Amazon to look beyond directly selling and shipping merchandise to customers.