• Eyeing Prices as Search Keeps Growing – eMarketer
    Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment.  Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting.  The study was conducted by Radar Research online using an IntelliSurvey panel.

  • Your Former Boss Can Kill Your Job Offer: Vault Job Search Career Information
    Many job seekers are blithely unaware that their former employers all too often say things that can damage or halt their career prospects. Most of this is due to the erroneous belief that it’s somehow illegal to ask about things other than title and dates of employment during a reference check.  This is simply not true.  Today’s courts have literally invented a whole new body of law called "Employment Law." Bundled in this tangle of law is employment pre-screening, otherwise known as reference checking.

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