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eBay’s online payment service PayPal agreed to acquire Fraud Sciences Ltd. in a cash transaction worth approximately $169 million. Fraud Sciences is a privately-held Israeli company with expertise in online risk tools.
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As malware and other cyberfraud technologies become more insidious, marketers stand to lose not just money but consumer trust as well. ClickFacts’ CEO explains what’s hurting the PPC industry and how to fight back. Imagine every time you launch a browser to conduct a search you receive the following message: "Warning: searching online may result in the loss of personal information and even your identity. Proceed at your own risk." While this isn’t our reality yet, these flags might become commonplace if a growing crowd of sophisticated, unscrupulous fraudsters get their way.
Tag: Symantec
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It has been called a competitor to Wikipedia, Jason Calacanis’ Mahalo, Seth Godin’s Squidoo and Yahoo Answers: Knol is Google’s foray into knowledge aggregation. Knol lets users produce web pages devoted to various subject matter.
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The year 2007 may go down in the annals of Internet crime as the year when organized cyber criminals finally got serious about their marketing strategies — crafting cyber schemes that were significantly more sophisticated and stealthy. Security experts say criminals are increasingly trying to ensnare Internet users by lurking on familiar Web sites and using purloined data to craft scam e-mails that are more believable, and thus more likely to entice an unsuspecting user.