eBay’s online payment service PayPal agreed to acquire Fraud Sciences Ltd. in a cash transaction worth approximately $169 million. Fraud Sciences is a privately-held Israeli company with expertise in online risk tools.
As malware and other cyberfraud technologies become more insidious, marketers stand to lose not just money but consumer trust as well. ClickFacts’ CEO explains what’s hurting the PPC industry and how to fight back. Imagine every time you launch a browser to conduct a search you receive the following message: "Warning: searching online may result in the loss of personal information and even your identity. Proceed at your own risk." While this isn’t our reality yet, these flags might become commonplace if a growing crowd of sophisticated, unscrupulous fraudsters get their way.
Continue reading “Daily Roundup for 2008-01-30”