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When Alden Kellogg discovered a glitch on Wesabe, he went to the personal finance tracker’s home page, looking for a tech support number or e-mail. Instead, he found a link labeled "Talk to Jason, CEO of Wesabe." The page invites users to reach CEO Jason Knight by phone during a four-hour period seven days a week. Kellogg, a 35-year-old attorney in New Orleans, called the number in July, and Knight picked up.
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Amazon.com Inc. is testing a new paid advertising program that will drive shoppers away from products on its own Web site. When shoppers click, the advertiser’s site opens in a new window. And Amazon makes money for sending the user along _ sometimes more than if it had held onto the shopper. Razor-thin retail margins have prompted Amazon to look beyond directly selling and shipping merchandise to customers.
