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It’s a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging — and the title of chief blogger — is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers.
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These days, online consumers and companies are collaborating on a range of activities, including R&D, marketing and after-sales support. Here are a few examples of how brands and consumers are working together online.
Tag: TheFunded
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The population of Web sites dedicated to the crime of phishing jumped markedly in October after dipping late in the summer, according to the latest data from the Anti-Phishing Working Group. The good news, though, is that experts appear to be working out a new way to shut down these sites in a way that will keep fraudsters off the Internet. The group’s October report, released last week, shows the number of unique phishing sites grew 22% from September, to 34,266. That’s the highest number detected by the APWG since May, though it falls far short of the record 55,643 found last April.
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When lawyers defer their legal fees, they expect equity for the risk of not getting paid. If their risk is low or they’re not deferring fees, you can say no. In any case, offer them the right to invest $25K-$50K in your financing instead of giving them free equity.