Some marketers think "social media marketing" or "social media optimization" means "social media manipulation." There is a steady stream of how-to articles describing how to game the system of sites like Digg, or to develop linkbait to drive untargeted traffic to your site. A better way to approach social media is to remember that behind every successful blog is a person. Reaching out to bloggers and building a relationship with them can go a long way in improving your social media efforts, your search ranking, and your overall marketing plan.
