Daily Roundup for 2008-04-14

  • Yahoo’s resistance to a takeover by Microsoft looks foolhardy to some investors and Wall Street analysts. But the push-back may prove effective in the end—at least by forcing the suitor to cough up a few more bucks a share.  Executives from Yahoo (YHOO) on Apr. 7 reiterated the reasons for their opposition. The $31-a-share offer, made public Feb. 1, "substantially undervalues" Yahoo, and its stock component is even less attractive in light of Microsoft’s (MSFT) slumping share price. "We have continued to launch new products and to take actions which leverage our scale, technology, people, and platforms as we execute on the strategy we publicly articulated," Yahoo Chief Executive Jerry Yang and Chairman Roy Bostock wrote.
  • Microsoft (MSFT) just dropped the bomb on Yahoo (YHOO). Microsoft CEO Steve Ballmer on Apr. 5 sent a letter giving Yahoo’s board three weeks before it initiates a proxy fight, including nomination of a new slate of directors likely to approve the deal.

Continue reading “Daily Roundup for 2008-04-14”

Daily Roundup for 2008-03-31

  • Most savvy SEOs know that Google is placing an increased weight on links from “authority” websites. Wikipedia, a free internet encyclopedia that can be edited by any user, is certainly one of the top authority websites in the eyes of Google and I´m certainly not the first SEO to observe that an awful lot of Wikipedia pages are currently ranking quite highly in the SERPS. Many of you likely have tried to place your website link on a Wikipedia page. What most probably happened is a zealous Wikipedia editor likely removed your link very quickly because the prevailing view is that appending your external link to the bottom of a previously created page adds little to the community and likely only benefits you.
  • The results are in: Wild Planet Toy Store (Shopwildplanet.com) has reported an increase of 10.4% in conversion rates since the site adopted the buySAFE Seal. Wild Planet Toy Store partnered with buySAFE, Inc. in early 2007 to test the effectiveness of the buySAFE Seal. The store has integrated the buySAFE trust solution into its ecommerce website so that all of its pages display the Seal. Its shoppers are able to guarantee their purchases with a buySAFE bond up to $25,000 . After testing for almost six months across a base of over 150,000 store transactions, Brian Almashie, CEO. of Wild Planet ssaid that “The results speak for themselves: Conversion and revenues are both up more than 10% … I can’t think of anything else I could have done so easily to have such an impact on my business.”

Continue reading “Daily Roundup for 2008-03-31”