-
It’s a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging — and the title of chief blogger — is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers.
-
These days, online consumers and companies are collaborating on a range of activities, including R&D, marketing and after-sales support. Here are a few examples of how brands and consumers are working together online.
