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Most savvy SEOs know that Google is placing an increased weight on links from “authority” websites. Wikipedia, a free internet encyclopedia that can be edited by any user, is certainly one of the top authority websites in the eyes of Google and I´m certainly not the first SEO to observe that an awful lot of Wikipedia pages are currently ranking quite highly in the SERPS. Many of you likely have tried to place your website link on a Wikipedia page. What most probably happened is a zealous Wikipedia editor likely removed your link very quickly because the prevailing view is that appending your external link to the bottom of a previously created page adds little to the community and likely only benefits you.
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The results are in: Wild Planet Toy Store (Shopwildplanet.com) has reported an increase of 10.4% in conversion rates since the site adopted the buySAFE Seal. Wild Planet Toy Store partnered with buySAFE, Inc. in early 2007 to test the effectiveness of the buySAFE Seal. The store has integrated the buySAFE trust solution into its ecommerce website so that all of its pages display the Seal. Its shoppers are able to guarantee their purchases with a buySAFE bond up to $25,000 . After testing for almost six months across a base of over 150,000 store transactions, Brian Almashie, CEO. of Wild Planet ssaid that “The results speak for themselves: Conversion and revenues are both up more than 10% … I can’t think of anything else I could have done so easily to have such an impact on my business.”
Tag: Wikipedia
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Regions of the West Coast and Midwest moved ahead of Washington as top destinations for venture capital in recent years, as the local venture economy grew more slowly than the national average, a Washington Post analysis shows. In 2001, the year the technology bubble popped, Washington ranked sixth among top destinations for venture capital, after Silicon Valley, New England, the New York metro area, Texas and the Southeast. Last year, it was ranked 10th, overtaken by the Northwest, San Diego, the Midwest and Los Angeles/Orange County.
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Scroll the list of the 10 most popular Web sites in the U.S., and you’ll encounter the Internet’s richest corporate players — names like Yahoo, Amazon.com, News Corp., Microsoft and Google. Except for No. 7: Wikipedia. And there lies a delicate situation. With 2 million articles in English alone, the Internet encyclopedia ”anyone can edit” stormed the Web’s top ranks through the work of unpaid volunteers and the assistance of donors. But that gives Wikipedia far less financial clout than its Web peers, and doing almost anything to improve that situation invites scrutiny from the same community that proudly generates the content.
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If you thought click fraud was bad, consider this: your Google AdWords, Yahoo! Search Marketing ads and Microsoft adCenter accounts are new targets for spyware applications, hackers and scam artists. If thieves obtain access to your pay-per-click account, they are in complete control of your pay-per-click activity and could place ads on their behalf but charge your account for them.
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Virtually anyone can edit an entry on Wikipedia, the popular online encyclopedia. But its founder is finding it’s not so easy to cover his tracks after a messy breakup with a TV personality and a dust-up over his expenses began playing out on the Web. It’s not the first time that Jimmy Wales, Wikipedia’s de facto leader, has found his behavior questioned — especially since no subject appears too arcane for dissection by Wikipedia’s passionate community of users. The latest episodes, however, reverberated beyond the usual die-hards.
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The HowTo team at Mahalo has been an amazing surprise effort. We didn’t plan on making howto articles, but when we built various how to search pages we realized that many howto articles were, well, lacking. So, we started building select ones where we thought we could help. This one on how to save money is very good. I’ve got a bunch of tips on how to do this for business.
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Mark Zuckerberg’s highly anticipated keynote interview with BusinessWeek’s Sarah Lacy at the South by Southwest Interactive conference was panned by the audience here — and in near-real time in the blogosphere. That the social-media circus turned against its reigning ringmaster had more to with Ms. Lacy’s meandering questions and diversions into anecdotal tales of her previous interviews with Mr. Zuckerberg than it did with the Facebook CEO’s answers. Indeed, at one point he even suggested to her that she ought to ask questions — as opposed to sharing her thoughts — prompting the restless SXSW crowd to burst into applause.
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The U.S. Presidential race has reached a critical juncture. The Republicans have a confirmed nominee in John McCain; as for the Democrats, Hillary Clinton has bounced back, while Barack Obama retains a marginal lead in terms of delegates. How the presidential race evolves will be shaped in part by the increasingly worrisome state of the U.S. economy. Consumer prices are rising, oil has crossed $103 a barrel and gold is nudging $1,000 an ounce — suggesting that the economy could be entering a phase of 1970s-style stagflation. Fed chairman Ben Bernanke, however, told Congress last week that he doesn’t anticipate stagflation, and he continues to indicate his willingness to keep cutting interest rates. What lies ahead for the U.S. and world economies? Knowledge@Wharton discussed these questions and more with finance professor Jeremy Siegel, author of The Future for Investors.[youtube http://www.youtube.com/watch?v=WeDUeIBomzM&rel=1&border=0]
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Last month I talked about blogging platforms and the value blogging can bring to ecommerce sites. When a website makes the decision to begin a blog and decides upon a blogging platform, it will then have to decide who will blog and how often. Time allotted to blogging is also a relative issue, as is subject matter. So why bother at all? Relative to static ecommerce sites, search engines consider blogs more real and trusted because blogs tend to have fresh content and there is a less financial, more informational link between a blog and its readers. An ecommerce site should take advantage of this tendency by adding a blog to augment the overall site.
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It has been called a competitor to Wikipedia, Jason Calacanis’ Mahalo, Seth Godin’s Squidoo and Yahoo Answers: Knol is Google’s foray into knowledge aggregation. Knol lets users produce web pages devoted to various subject matter.
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The year 2007 may go down in the annals of Internet crime as the year when organized cyber criminals finally got serious about their marketing strategies — crafting cyber schemes that were significantly more sophisticated and stealthy. Security experts say criminals are increasingly trying to ensnare Internet users by lurking on familiar Web sites and using purloined data to craft scam e-mails that are more believable, and thus more likely to entice an unsuspecting user.