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It’s a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging — and the title of chief blogger — is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers.
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These days, online consumers and companies are collaborating on a range of activities, including R&D, marketing and after-sales support. Here are a few examples of how brands and consumers are working together online.
Tag: Yahoo
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Yahoo’s resistance to a takeover by Microsoft looks foolhardy to some investors and Wall Street analysts. But the push-back may prove effective in the end—at least by forcing the suitor to cough up a few more bucks a share. Executives from Yahoo (YHOO) on Apr. 7 reiterated the reasons for their opposition. The $31-a-share offer, made public Feb. 1, "substantially undervalues" Yahoo, and its stock component is even less attractive in light of Microsoft’s (MSFT) slumping share price. "We have continued to launch new products and to take actions which leverage our scale, technology, people, and platforms as we execute on the strategy we publicly articulated," Yahoo Chief Executive Jerry Yang and Chairman Roy Bostock wrote.
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Microsoft (MSFT) just dropped the bomb on Yahoo (YHOO). Microsoft CEO Steve Ballmer on Apr. 5 sent a letter giving Yahoo’s board three weeks before it initiates a proxy fight, including nomination of a new slate of directors likely to approve the deal.
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Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment. Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting. The study was conducted by Radar Research online using an IntelliSurvey panel.
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Many job seekers are blithely unaware that their former employers all too often say things that can damage or halt their career prospects. Most of this is due to the erroneous belief that it’s somehow illegal to ask about things other than title and dates of employment during a reference check. This is simply not true. Today’s courts have literally invented a whole new body of law called "Employment Law." Bundled in this tangle of law is employment pre-screening, otherwise known as reference checking.
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On the surface, Microsoft’s $44 billion offer to acquire Yahoo! seems to simplify the US search market share race. The combined firm would be second in online ad revenues to No.1 Google, and ahead of AOL. In 2007, Google rang up nearly $6 billion, while Yahoo! had about $3.4 billion and MSN had $1.4 billion net revenues.
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McAfee, Inc. today announced that it is making the Internet safer for all users by completing the acquisition of privately held ScanAlert, Inc. ScanAlert is the creator of the HACKER SAFE web site security certification service, which protects over 50 million e-commerce transactions per month and proactively advises consumers about which sites are safe for shopping. The ScanAlert technology will be integrated into McAfee’s award-winning safe search and surf technology, SiteAdvisor(R), which just reached a significant milestone of its own: It has been downloaded more than 100 million times by consumers who request SiteAdvisor’s Web site ratings more than a billion times each day.
It has been a big week of news related to Microsoft’s unsolicited bid for Yahoo!. Today, I thought I would try to provide you with a link to series of articles and analysis on this big Internet development.
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Most of the talk about Microsoft’s hostile offer for Yahoo has focused on whether the deal could tip the scales in the battle for Internet dominance. Today, I’d like to steer the conversation to something a little more basic that almost everyone has overlooked: the numbers.
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On its own, Yahoo is a stumbling Internet giant. But to Microsoft and Google, two of the world’s most powerful technology companies, control of Yahoo has come to represent an unmatched strategic prize. Now the duel over Yahoo, initiated by Microsoft’s surprise $44.6 billion offer last week, has set off a policy and public-relations battle between the corporate rivals that revolves around a simple question: Which company, Google or Microsoft, most threatens to become an Internet monopoly?
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From proof of privacy protection to effective testimonials to constructive follow up, here are 8 tips to make visitors feel more comfortable buying from your site. You know that moment when you’re thinking about buying something, but you’re just not sure if you should pull out your wallet? That’s "purchase anxiety." Most people feel it at some point, especially when they’re buying a big-ticket item. Or when they’re buying something over the internet. Online shoppers tend to suffer from purchase anxiety more than offline shoppers. After all, when you buy something over the internet, it’s often a product you’ve never seen before sold by a person you’ve never met before.
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EBay Inc. said Chief Executive Meg Whitman will retire in March, capping a decade of running the global electronic-commerce pioneer. John Donahoe, president of eBay’s auction business, will succeed her as the CEO.
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Privacy concerns stemming from online shopping rose in 2007, a new study finds, as the loss or theft of credit Privacy concerns stemming from online shopping rose in 2007, a new study finds, as the loss or theft of credit card information and other personal data soared to unprecedented levels. Sixty-one percent of adult Americans said they were very or extremely concerned about the privacy of personal information when buying online, an increase from 47 percent in 2006. Before last year, that figure had largely been dropping since 2001.
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In 2006, B2C e-commerce sales for the five major markets in the Asia-Pacific region totaled only $59.1 billion, and Japan accounted for a tiger’s share of the sales. But things are changing.
Every couple of months, the Professional eBay Sellers Alliance (PESA) pulls together a collection of eBay’s largest, most successful merchants. These events are always terrific opportunities to meet experienced e-commerce professionals, and to get an insider’s view of how the e-commerce market is developing. Next week, PESA will convene its sixth PESA Summit in Chicago.
buySAFE has attended every one of these remarkable semi-annual events. In fact, we have sponsored every PESA event since the organization’s inception, so we are obviously a huge supporter of this organization.
Therefore, I wanted to give next week’s PESA Summit a mini-plug. If you are a professional merchant or simply interested in e-commerce because you are a member of the media, a financial analyst or a third-party service provider, you should attend this event. You won’t be sorry. You will meet amazing folks and get the inside scoop on where e-commerce and eBay are headed. Christie Hefner of Playboy Enterprises will be giving the Keynote Address.
As a side note, I will be speaking at the PESA Summit on an interesting panel of e-commerce experts including Jonathan Gariss (CEO for GothamCityOnline), Sloan Gaon (VP of Global Strategy for MIVA), and Jimmy Duvall (Director of e-Commerce Products for Yahoo! Small Business). The Website Design & Web 2.0 panel should be very interesting, and I will provide a summary of the discussion on this blog after the event.
I am looking forward to it, and I hope you can find your way to Chicago for this terrific event.